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Greg P. Smith

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November 30, 2015 by Greg

Tech for Your Social Media Marketing Team

Depositphotos_79018624_s-2015Social media can be a beast to get your head around. Luckily, there are expert programs that will help you expand your social media outreach. Make sure your marketing team is equipped with all the tools they will need. Here are a list of the top devices and relative programs and apps that will enhance your social media prowess.

Laptops

From a laptop, you can organize all of your social media posts on various social media management programs like Hootsuite and Buffer. Hootsuite helps you manage multiple Twitter and Facebook accounts, while Buffer will help you arrange your Facebook, LinkedIn, Twitter and Google+ posts. These management tools will help you publish a post that will be displayed on all your social media platforms, without the hassle of updating each individual account. A high-functioning laptop, like the Lenovo Yoga 900, can help you with your social media organization. As a 2-in-1 equipped with Microsoft 10, this Yoga transports without a hitch. The laptop is 2.8 pounds and .59 inches thick, with a convertible screen that can bend, flip, fold or separate. It can convert easily into a tablet, so it can perform all the capabilities of both a high-processing laptop or tablet.

Digital Marketing Sales Funnel

Marketing is changing all the time. A digital marketing sales funnel is a type of marketing framework used to generate traffic, convert that traffic into customers, and nurture those customers into loyal advocates of your brand. It involves employing a variety of marketing tactics that engage users at each stage of their buying journey.

Tablets

Tablets are compact and portable devices that will help you make social media updates in the moment. Ideal tools for events, as they take and store high-quality photographs, Facebook posts and note writing. The iPad Mini 4 is an inconspicuous tablet that is thin, light and larger than a phone. Powered by an A8 chip with a second-generation 64-bit desktop-class architecture, it can handle the performance of the most elaborate apps. The iPad Mini is equipped with a photo and movie editing app software, so you can create the perfect photo or event video to post on social media. The tablet has a fast Wi-Fi connection rate of up to 866 Mbps. It is an ideal device for social media sharing or a presentation of your work with the tablet’s high-functioning A8 chip and Retina display.

Smartphones

Smartphones will assist with your social media, wherever you are. Your phone can alert you about Instagram activity, tweets relative to your company and the event, and all Facebook events and posts. Apps designed for smartphones are the most developed among apps for devices. Marketers should check out these apps. The standout feature of a smartphone is its ability to take discreet and high-quality photographs. A large, digital SLR will draw attention and may deter candid photos that are social media worthy. The Nexus 6P has a 12.3 MP sensor with 1.55 micron pixels, ideal for capturing in low-light situations. The Nexus 6P can also capture 4K video without the problem of shaky motion or distorted audio. The Galaxy 6S edge has similar capabilities compared with the Nexus 6P, as it has a 16-MP sensor that lets in plenty of light for vivid captures. The front camera has 5MP, which is great for high-quality selfies and the rear camera boasts 16MP.

See also  5 Practices to Safely Manage Your Personal & Professional Social Media

 

Filed Under: Communication Articles, Human Resource Management Tagged With: digital marketing funnel, social media

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