In today’s world, job seekers want to work in an environment where they are valued and are provided with opportunities for their growth and well-being. For this reason, most of them are likely to research a brand to see what it looks like to work for it before sending in an application. If you are to attract top talents, you need to ensure a good reputation as an employer. This is where employer branding comes in. Generally, employer branding is creating and promoting a message that tells talents what you are as an employer.

In this article, we tell you how to develop a compelling employer brand that attracts the best talents. You also learn some strategies for choosing the right talents for your organization.

How to develop your employer brand

Define your company culture

One thing to keep in mind is that a great culture matters a lot to most individuals. That is why your first step in developing a strong employer brand should be to work on your company culture. How do you do that? Start by describing how you would want your company culture to look. Do you want a friendly, engaging, motivating, nurturing, or collaborative culture? Which shared values, standards, behaviors, and attitudes do you want to define your workplace environment?

To define your company culture, consider your mission and how it contributes to the working environment. Then, list the values and ethics that matter to you. Remember that your values and ethics play a big role in shaping everyday life in the workplace. This includes how employees relate internally and with outsiders. Thirdly, consider the work environment. If you want a collaborative culture, then designing a workspace that enables collaboration is paramount. This could mean doing away with cubicles and adopting an open-plan workspace.

Showcase employee testimonials

The next step is to gather employees’ testimonials. It goes without saying that the employer brand you put out there will appear credible and true if the current employees stamp it. You have a task to encourage your employees to share their experiences. You can have them tell stories about their day at work, why they applied and stayed, and what it is like to work in the organization. However, keep in mind that if you plan to get authentic employee testimonials, you have to play your part in ensuring an excellent experience for your employees. This means enhancing experience from the application, selection, onboarding, and their entire stay with your company.

Promote your brand

After creating your employer brand, you need to get it in front of your target candidates. Find out the channels that your target candidates use to search for potential employers. Consider creating a profile in online professional networks such as LinkedIn. You can also use your social media pages and your career site. Use these channels to share your employer brand. For instance, sharing employee-generated content can be a good place to start. In addition, encourage your employees to share the same on their socials to reach as many people as possible.

How to choose the right talent that fits your company’s culture

When choosing candidates to fill in positions, it is important to make sure that they are the right fit for your culture. People whose values align with the values of your organization are likely to be successful in their roles as an individual and as a team. How do you select the right fit?

Write clear job ads

Stating clearly what you are looking for in the job post can help you filter people who don’t match your culture, which makes your selection easy. Before you draft the job post, consider which values matter to the position and the company at large. Then include these values in the job post.

Find compelling ways to evaluate the candidates

You need to have a solid strategy to evaluate if the candidates have the skills and values that you are looking for. A good way is to use behavior-based interviews. You can also have the candidates take personality and aptitude assessments. Give them an assessment to demonstrate their capabilities in the role. In addition, make sure to vet them properly. You can find out more about the candidates by engaging with previous employers and co-workers.

Leverage the experts

Hiring companies such as PEOs and EORs have the experience and resources to match your company culture with the right candidates. Rather than going through the hustle, outsource the process to a reliable agency. Make sure to find one that meets your needs. Reading online reviews for EORs such as Papaya Global can unlock insights on the Papaya Global pros and cons. Learn how you can enjoy powerful integrations, global coverage, and a dedicated employee portal with the EOR.

Conclusion

Hiring the right people is key to successful branding. But, if you are to do that, creating an employer brand that attracts top people is paramount. Then, promote it out there through different channels. You also need to use the best ways to choose the right people from the mountain of applications that you receive.