Great places to work are more productive and more profitable than their stock market peers.

Research proves it. The “best companies to work for” are more productive and more profitable than their stock market peers. But a great workplace is not something that can be achieved in a quarter, or even a year. For a great workplace to exist, employees must trust the organization implicitly, take pride in what they do, and be inspired to achieve superior performance. And that requires a different breed of leadership—leaders who know how to instill and reinforce these beliefs in every communication, every decision, and every interaction. It requires leaders who realize that how they do what they do makes a world of difference to employees.