
BRIGHT IDEAS
EMPLOYEE SUGGESTION CAMPAIGN
Capture
Hundreds of Cost-Savings and Performance Improvement Ideas from Your
Workforce with Our Self-Contained Kit
Use our Campaign to compliment your
current suggestion program or as a
stand-a-lone
employee suggestion
program!
Are you looking for ways to improve your suggestion program? Do you
need a simple and effective process to capture cost savings ideas
quickly? We have done all the work for you.
All businesses need to be looking for ways to
cut costs, improve customer service and drive performance. Use this
campaign to kick off a new program or to compliment your existing
employee suggestion or continuous improvement program.
This unique campaign captures ideas, drives involvement and identifies
cost savings ideas from the bottom of the organization to the top.
The ideas and suggestions you will obtain will improve your bottom line
as well as create a high level of motivation and enthusiasm. The Bright
Ideas Campaign has been used by hundreds of organizations with proven
results. It is not a "program," but a self-contained, high energy
campaign that is over and done with in 3 weeks or less.
The Bright Ideas Campaign is different than typical
employee suggestion programs.
The Campaign is a proven way to capture hundreds of
ideas to improve productivity, cut costs and drive improvements from the
bottom up in a short time period. Once the campaign is over, it can
revert to an on-going employee suggestion program for your organization.
Use Our Idea Campaign to:
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Initiate a
highly effective, high energy, and motivating suggestion program
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Give your
current suggestion program a sh ot-in-the-arm
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Target
specific aspects of your business such as process improvement, safety,
employee retention, cost reduction, or customer satisfaction
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Identify
ways to cut costs
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Improve
communication
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Increase
worker motivation and engagement
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Get 100%
participation from the bottom of the organization to the top
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Kick off a
new program or product
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Support your
Kaizen and/or CIP program
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Simple and
easy to implement
Capturing employees suggestions and ideas engages and improves
employee motivation, creating a more productive and satisfying work
environment. Yet many ignore the untapped resource of their employees
who know their jobs better than any expert.
Fact #1:
Just
41%
of employees think their senior management supports new ideas and new ways
of doing things.
Fact #2:
Just
37%
of employees think senior management tries to be visible and accessible to
employees.
Fact #3:
A whopping 60%
of employees think their organization's employee suggestion program does
not exist or is ineffective.
Marsha Myers of Lee Hecht Harrison said,
"Managers usually overlook the company’s
most valuable asset and source of information - their employees.
As the economy slows, creative organizations can find new ways to drive
revenue and reduce costs by seeking employee suggestions."
I
designed the Bright Idea Campaign for three important reasons.
First
--
I wanted to create an effective and fail-safe way for employers to
identify ways to cut costs, waste, and to improve organizational
productivity. Many of the campaigns we have run have saved employers
thousands, if not millions of dollars in cost saving ideas. Each person
at work has tremendous potential. They all have good ideas about
improving their job and the organization as a whole.
"One has to assume first,
that the individual human being at work knows better than anyone else what
makes him or her more productive . . .even in routine work the only true
expert is the person who does the
job."
--Peter Drucker
Second --
I wanted to create a powerful way to allow employees to feel they had a
sense of ownership, destiny and pride. There is no better way to
empower, engage, and motivate people than to ask for their ideas and
suggestions. I used to work for the Federal government and I still
remember how frustrating it was fighting the bureaucracy. Trying
to get a new idea implemented was like pulling teeth. After fighting
that experience, I knew there had to be an easier and more effective way
to get ideas implemented.
That experience was the genesis of the
"campaign" process. The campaign is designed to cut through the typical
bureaucracy, sign-off, turfdoms, and inertia present in businesses and organizations.
Third --
I wanted a program that generated powerful results at an affordable
cost. We can also custom design a campaign to meet your specific needs,
but I am finding many organizations only need the kit, so they can run
the campaign themselves. The secret of success is the step-by-step
process I have developed over the past 30 years. I have developed
a guaranteed process to capture hundreds of valuable employee
suggestions and cost-cutting ideas from your workforce in three weeks or
less.
Validated and Proven to Work
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During the past
30 years, I have worked with hundreds of organizations in
designing employee suggestion and engagement programs. Years
ago, I was responsible for creating an employee suggestion
program for an organization of 72,000 people. As a Board Member
of the Malcolm Baldrige National Quality Award, I had the
opportunity to examine and evaluate how leading organizations
use their Employee Suggestion Systems (ESS) to produce results. I trained managers at Yamaha and
learned how they drive continuous improvement with their Kaizen
process.
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Because of our experience and
success, Japan sent a delegation to the U.S. to learn about innovation and employee suggestion programs
so they could apply it to their
businesses in Japan. As a result, I have taken what I have learned and created the most effective way to boost
innovation and capture thousands of valuable ideas and suggestions
from your workforce.
The Bright Ideas Campaign is a Dynamic
Improvement Over the
Typical Suggestion Program
Many
Suggestion
Box Programs Generate Poor Results!
Study after study show most suggestion box programs fail to work.
Why?
Employees have learned most suggestions just sit in the box and go
unanswered. Then, there is this situation that occurred recently. A
company president sent an email to all his employees asking them to send
him their ideas.
Employees responded and sent in dozens of ideas and suggestions. The
president was impressed, but overwhelmed. Because there was no
infrastructure in place to evaluate and implement the ideas, most of the
suggestions withered and died along with the attitudes and trust of his
employees.
The
Bright Idea Campaign is Powerful and Fast
The Bright Ideas Campaign is a streamlined and powerful variant to typical suggestion
programs. With many suggestion box programs, results are sporadic and
slow. Many good ideas get screened out, lay dormant, or are overlooked
and ignored by management. On the other hand, this high intensity
campaign generates hundreds of ideas in three weeks or less.
The Bright Ideas
Campaign is designed to focus on
specific improvement opportunities. Employees are asked to submit ideas
on one or more of these areas:
1. Cost reduction

2. Continuous
improvement
3. Problem
identification
4. Customer retention
and satisfaction
5. New product and
service generation
6. Safety improvement
The goal is to get one
idea from each person during each week of the Campaign. Supervisors
cannot say "no" to any idea. Each one is evaluated and every participant
receives instant recognition for the idea they submit. After the initial
three-week period, employees continue to provide ideas and suggestions
for continuous improvement.
Expect
100% Employee Participation!
The Bright
Ideas Campaign emphasizes one principle -- focus on your job
and look for as many improvements as possible.
By doing this, you accomplish three things:
1. You
allow everyone to get involved and thereby create a receptive atmosphere
for change, innovation, and continuous improvement.
2. You open communication channels, build trust and identify opportunities for
changes for the better
3. The ideas motivate and energize larger ideas with greater impact.
Build
Teamwork and
Employee Engagement
It is this receptive atmosphere that allows ideas to become improvement
realities. The same people who last month may have ignored requests for
co-operation are now enthusiastic and team oriented. Things get done
faster than ever before. Communication on all levels improves and
bottlenecks are unplugged. The goal is to get people to look at their jobs, work together, and
communicate in a collaborative manner. Employees are asked to suggest cost
saving ideas and ideas to improve quality and customer satisfaction. It is
important to get people to consider even the smallest ideas that can
improve the overall organization. Over
30 years of research and experience in suggestion and employee
involvement programs went into creating this system.
The Bright Ideas Campaign can be used as a stand a
lone program or compliment an existing suggestion program.
Boost Employee Motivation and
Improve Productivity
Do you remember
the last time someone thanked you for your ideas? How did it make
you feel? Just imagine if you could multiply that powerful feeling to all
of your workforce?
This campaign has a proven track record in hundreds of companies. If you
follow the guide carefully, you can insure a tremendous result, both in
the quality and quantity of ideas and the subsequent motivation of your
workforce.
Innovate Your Organization
There are many reasons to run a Bright
Ideas Campaign. Whether you are trying to cut costs or improve job
satisfaction, this campaign will bring in hundreds of new ideas and
innovation.
Your workforce has good ideas--they want to
be engaged and involved. This campaign is one of the most effective ways to capture their ideas and suggestions.
Idea Campaigns have many uses. Companies use this campaign to kick off a new program or a new way of
doing business. The campaign drives involvement and commitment from the
lowest parts of the business to the top. The ideas your front-line
workers submit will not only be worth millions of dollars in cost
savings, but also generate a positive change in attitude toward your
company.
10 Reasons to Implement the Bright Ideas
Campaign
1) Become an Engagement Hero!
The results generated from this campaign are so powerfully successful
you will gain the admiration and respect from those in your business.
2) Revitalize Your Current Suggestion Program.
The campaign can be used to compliment your current Kaizen process,
other suggestion program or used as a stand-a-lone program.
3) Build Teamwork and Enhance Communication.
Many organizations say this is more like a motivation program than
anything else. It helps to tear down barriers between departments,
stimulates creativity, and improves communication. One person told me,
"I now know my company cares. They asked me for my ideas!"
4) Tear Down Walls and Barriers.
Do you ever get frustrated because departments/sections don't work with
each other? This program is designed to work cross-functionally. It
helps you identify barriers and conflicts that inhibit productivity and
communication. It does it in a non-threatening, non "finger pointing"
way.
5) Saves Money.
Organizations with active employee suggestion programs report the
average savings from employee ideas is more than $1,000 per year, per
employee. An effectively run campaign can generate hundreds of thousands
of dollars in cost savings ideas from your employees.
6) Easy to Implement.
Our complete instructions and guidelines provide a foolproof system for
you to launch a successful suggestion and employee involvement program.
If you need us, we can also help you over the phone.
7) Enjoy 100% Employee Participation.
No other program available will get people as excited and engaged as
this one. If you follow the directions and guidelines we can almost
guarantee you will get ideas from every employee in your organization.
8) Boost Employee Morale.
When you encourage employees to share their ideas...and when the
employees participate in implementing their ideas...their morale goes
up. This improves productivity and lowers costly employee turnover.
9) Self-Contained Program.
Everything you need to start a high powered suggestion and employee
campaign is provided. The only things you may add are the prizes and
awards to give out to your employees.
10) Sarbanes-Oxley Act Compliant.
Employers’ need for suggestion systems has increased due to new
government regulations and other developments in the post-Enron business
environment. The Sarbanes-Oxley Act of 2002 mandates all publicly held
companies have a mechanism in place by April 26, 2003 to enable
employees to submit confidential and anonymous messages to the audit
committee of that company. Our systems provide employees a safe way to
address issues internally.
Proven Track Record With Significant
Results
Direct Benefits:
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Improve
customer satisfaction
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Creates a feeling of empowerment
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Improves job satisfaction
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Creates ownership and trust
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Captures hundreds of new ideas in 3-4 weeks
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30-40% of the ideas generated can be implemented
immediately by front-line supervisors
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Improves motivation and morale
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Reduces costs
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Improves internal communication
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Creates a positive attitude
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Improves profitability
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Results pay for the cost of the program
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Low risk, high payoff
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Typical Results:
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The Hartford Hospital
got 495 ideas from 168 people.
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The U.S. Army got 530 ideas in 3 weeks from
200 people.
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Eaton Corporation gained 944 ideas from 113
people reaching 100% participation
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Parker Hannifin Corporation got 499 ideas
from 103 employees
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National Semiconductor saved $3,600,000
using idea campaigns
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The U.S. Park Service made over 12,000
suggestions with an approval rate of 75 percent
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WIKA captured over
1600 ideas from 600 employees in 3 weeks. One suggestion was
worth over $125,000 in cost savings.
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Here is what a few of our
satisfied customers have said. . .
"Greg Smith's
Bright Star Ideas Campaign delivered what it promised. We captured over
200 ideas from our workforce. It generated a ton of energy and
we have been excited by the results."
Kitty
Burch
Program
Coordinator
Maplegrove Community Education and Children's Programs
"I have seen a lot of suggestion programs come and go
over the years. However, this one was different. Seeing
senior management actually participating in the campaign
showed me they were truly serious about my ideas. The
campaign changed my entire outlook about this organization.
I now know management cares about me and my ideas. I am much
prouder of my organization."
Mary Rodriquez
Ft. Gillem, GA
U.S. Army
I want to thank you for a great product! We had a good response rate
from our staff. During the three week campaign we captured:
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140 ideas from 59 people during the first week
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140 ideas from 49 people during the second week and
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189 ideas from 49 people during the third week.
That is a total of 469 ideas from 168 people. I am very pleased and
satisfied with your Bright Ideas Campaign.
Olga Dutka, RN, MSN, MBA
Assistant Vice President Quality Management
Rushford Center Healthcare, Inc.
"The
Bright Ideas Campaign was successful beyond my dreams and
expectations. When we started we had a general idea and a plan
on how successful it would be. Very early on the campaign
started growing faster than we expected it. We definitely
plan on running the campaign again in the near future."
Rick Reed
Director of Continuous Improvement
Wiki
"The Bright Ideas Campaign was positive for the employees
and positive for the managers to see the employees care and
want to give their feedback."
Kathy Scott
Human Resources Department
Wiki
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WIKA captured over 1600
ideas from 600 employees in a 3-week Bright Idea Campaign.
Overall, they generated over $425,000 in cost savings
ideas.
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A Few Clients Who Have Purchased the Campaign
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Gerencia Creativa
Ltd.
South Shore Housing
Kindred Healthcare, Inc.
ITLA Capital Corporation
ICW Group
UTi Integrated Logistics
HOM Furniture
Idama
City of Gresham
Miami Marriott Biscayne Bay
Elk Point Healthcare Center
Kaiser Performance
Camdel Metals
Tetra Pak R&D
Department of the Army
Travel and Transport, Inc
ST JOSEPHS HOSPITAL
TCE INTERNATIONAL
Solatube International, Inc.
Vanderbilt University
FMC
Hartford
Hospital
Cheyenne
Regional Medical Center
The Pennsylvania House of Representatives |
Escambia County Public Safety
AXA-Equitable
USAF
L'OREAL Paris
Shooting Star Casino Hotel & Event Center
County of Tulare - County Administration
Solectron Global Services
Crown International
The Home Education Exchange
Merritt Athletic Clubs
Home Federal Bank
Knowledge Track Programs
AMECO
Hudson's Bay Company
Henkels & McCoy, Inc
RAYDON CORPORATION
Flowers Baking Co.
Sutter VNA & Hospice
WIKA
Veterans
Administration Hospitals
Environmental Protection Administration |
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Greg Smith, MS
If you have any questions or any doubt in your mind about the
powerful effectiveness of this campaign, I encourage you to pick up
the phone and call me directly.
800-821-2487
770-860-9464 |
Who Is Greg
Smith?
Greg Smith is the President of Chart Your Course International Inc. His 30 years of leadership and consulting experience have
helped propel him as one of the nation's leading authorities on
leadership, employee
retention, and employee engagement. He
has traveled to and spoken in over 26 countries and developed training programs for some of
the "Top 100 Best Places to Work."
Greg shows executives and business owners how to become better leaders,
grow their businesses and
transform their organizations into productive places to work.
Greg's complete bio.
 
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PURCHASE OPTIONS
Call us at
770-860-9464 or 800-821-2487 --
Campaign Customization Available
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Bright Ideas Campaign
Facilitator Guide

The Facilitator Guide
Includes:
The Facilitator Guide is the heart and soul of how to run a
successful Bright Ideas Campaign.
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Step-by-step instructions for
planning and launching an intensive campaign to involve all
your employees
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Roles and responsibilities of
key individuals
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How to get support and
involvement from upper management
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Dozens of ways to get
employees to create and share new ideas
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Suggestions on how to reward
people for their ideas so they are encouraged to offer more
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Instructions on how to create
and manage the Implementation Team
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Sample Announcement Letters
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Sample Acknowledgment Letters
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Sample suggestion forms
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Successful ideas and hints to
consider from other idea campaigns
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Flow charts
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Idea Score Sheets to simplify
your program responsibilities
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Day-by-day calendar and
week-by-week instructions
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Communication and meeting
schedules
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Activities you and your
employees can get involved in to stimulate the continuous generation of
new ideas
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Log sheets and tracking forms
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Much more . . .
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Complete Kit with Facilitator Implementation Training/Marketing
Materials


Complete Facilitator Guide. The
70-page guide includes step-by-step instructions, roles and
responsibilities, idea tracking forms, suggested rewards,
pre-written notices, letters, and flow charts. We provide
a complete day-by-day, step-by-step plan of action. The Guide
shows how to organize the Campaign and how to get the support
and cooperation of everyone needed to make it a success. The
entire Campaign can be coordinated by a member of your staff. The files makes it quick and simple for you to
customize your notices and correspondence.
Bright Ideas Campaign DVD. See first hand
how the Campaign generated hundreds of thousands of dollars
worth of cost savings ideas in one organization and totally
transformed the morale and motivation of its workforce. You will
hear from the HR manager, Idea Leader, project manager and the
Director of Continuous Improvement.
Two Powerful Books:
You receive two of Greg's books including, The New Leader:
Bringing Creativity and Innovation to the Workplace and
TNT: Dynamic Ways to Reward, Energize and Motivate Your Teams.

Idea Submission Forms. No need to spend the time and
reinvent the wheel. We provide you
a file allowing you to print as many forms as you wish. The form makes it simple to
collect and categorize your ideas and suggestions.
Bright Ideas Implementation Training CD. This
audio/visual CD spells out the process and shows you how to organize
and administer your campaign. Greg explains how to create your own
powerfully effective campaign. Complete details on how to implement
the campaign. Also includes helpful suggestions, ideas, client
interviews and tips gained from other Bright Ideas Campaigns.

Bright Ideas Resource CD.
The CD contains four different sets of PowerPoint slides that
outline the BIC process. The slides make it simple and
easy to train your Idea Team, Implementation Team and your
executives. The CD also includes MS Word
documents making your administrative process simple.
Reward and Recognition Items.
A driving force of the Campaign is reward
and
recognition. We provide you several items you can use in your
Campaign. The use of each item is outlined in the Facilitator Guide.
Bright Idea Bucks.
Money talks with authentic looking million dollar bills.
High quality paper and printing, and have the similar size,
feel, and look of the real thing!

Table Tents.
We provide you a file as part of your marketing material so you can reproduce
as many table tents as needed.
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The
Complete Bright Ideas Campaign Kit Plus IdeaTracker Software

Idea Tracker Software
The IdeaTracker software keeps track of all the ideas
submitted during your suggestion and employee involvement
campaign.
Click here for information on the IdeaTracker software.
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Contact Us to Customize a
Campaign for Your Organization |
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